Clementine
April 2025
A New Era of Clementine
A New Era of Clementine
A gentle evolution, rooted in what feels true.
If you’ve been with us for a while, you’ve probably noticed—things look a little different around here.
And yes, to some, this rebrand might feel like a bold change.
But to us, it feels like coming home. Like sunlight slowly stretching across the kitchen floor. Or the first scent of lilacs on a late spring breeze.
After eight years of growing Clementine—heart-first and hands-on—we felt it:
a quiet nudge toward deeper alignment. A longing to come home to ourselves more fully.
We’ve carried so many seasons in our arms—collections, creative pivots, lessons in letting go.
And now, with fresh clarity and conviction, it was time to create a space where our truest essence could live and breathe.
Not Just a New Look—A Re-rooting
So, we did something big: we partnered with Jane Doe Creative a brilliant branding creative mind out of Calgary.
From day one, she made it clear—this wasn’t going to be just a “new logo” kind of thing.
This was about going inward. About returning to the heartbeat of Clementine.
Jane didn’t ask us what colors we liked. She asked us how we wanted people to feel. What our ideal Sunday looked like. What words we hoped people might whisper about us when we’re not in the room.
It was the most thoughtful, soul-stirring brand questionnaire we’ve ever encountered. (And yes, we really did consider framing it.)
A Visual Language That Feels Like Home
Together, we built a vision board of quiet prairie mornings, storied linens, patinaed textures, and tiny objects that feel like memories.
Jane translated all of it into a brand that feels not just like Clementine in name—but in soul.
This isn’t a reinvention.
It’s a return.
A re-rooting.
A place where creativity can live boldly again.
Where beauty is personal, not performative.
Where we stop asking “what’s trending?” and start asking,“What makes your soul feel something?”
A Brand That Reflects Us
This rebrand isn’t about reinventing ourselves.It’s about returning to what matters.
To creativity.
To authenticity.
To the kind of beauty that feels real and lasting.
Our new palette—Mauve, Midnight, Ochre, Mist—feels calm, lived-in, and warm.
The new typography and logo feel timeless, collected, and personal—something you’d find on a handwritten recipe card or a well-loved linen tag.
It’s simple, but not boring. Refined, but still relaxed.
And most importantly—it feels like us.
CURATED
DARING
EXPRESSIVE
FLOW
CUSTOM
HANDMADE
TIMELESS
JOYFUL
REMARKABLE
BRAVE
Clementine, Now a Collective
Clementine is no longer just a boutique.
Today, we’re proud to introduce The Clementine Collective—a fuller expression of our brand and everything it holds.
Under this umbrella, you’ll now find:
Ophelia Farms
Our prairie flower farm and seasonal garden project, offering you-pick blooms, behind-the-scenes growing, and a slower way of connecting with nature.
The Darling Box
Our curated subscription box, filled with seasonal goods, rituals, and thoughtful touches to help you host, gather, and enjoy the beauty of home.
Found + Collected (e-commerce)
This is our heart in physical form: thoughtfully chosen new and vintage pieces that are made to mean something. These aren’t space-takers or trend-fillers—they’re memory-makers. The things you reach for, pass down, and feel connected to. From handpicked homewares to soulful little treasures, this is where style meets story.
LTK Shop (Like to know it)
A behind-the-scenes peek into what we’re styling, wearing, using, and loving—shared with honesty and heart.
Journal (blog)
A space for longer thoughts, how-to’s, garden notes, and storytelling that doesn’t fit in a caption.
Community (socials)
The everyday touchpoint where we connect with you, share real life moments, and build something meaningful—together.
Each one plays a different role, but they’re all connected by the same story: the love of small details, the value of living intentionally, and the joy in creating something meaningful.
What to Expect
We’re not changing everything overnight.
There are more updates coming, but they’ll arrive the way everything good does—naturally, at their own pace.
This isn’t about staying trendy or creating pressure to keep up.It’s about inviting you into something deeper. Something you can connect with.
We want Clementine to be a space where you feel inspired to let your creativity come through. Where you buy what feels right to you—not just what’s popular.And where beauty isn’t just about how something looks, but how it makes you feel.
Thank you for supporting this small business and being part of our journey.
We’re so excited for what’s ahead—and we’re grateful to have you with us.
